Pricing: The Critical factor affecting the sales in E-Commerce. Price remains the major sales agent for driving a customer’s final purchase decision. “60% of consumers globally rate price as the biggest reason to shop from where they do” according to Total Retail Survey conducted by PWC, Feb 2016. If we talk about Indian consumers, 31% …
How Pricing Intelligence helps E-Tailers in having edge over competitors? Read More »
Are you wondering how your consumers buy a product online? How you proceed?? Let me tell you how I make my decisions to purchase and I strongly believe most of your consumers would be following the same steps Search Search on google / amazon (Mostly by required features eg. Hard wood shoe rack or sometimes …
Guide For Brands Managers to Manage Online Product Reviews Smartly Read More »
Are your online sales going well? Is it in synchronization with your planning process? It might be possible that even if you think you’re doing well, your numbers may reverse the game when analyzed properly. A glimpse on e-commerce education can help you to judge your decision wrt grow your business. In the context of …
Amazon is the largest marketplace to reach customers right at their doorstep. It will further help sellers to increase their customer base and ultimately uplift the revenue generation. So, knowing the fact that advertising through Amazon definitely increases the sales and will effectively drive brand awareness. Let me take you through some of the opportunities …
6 Effective ways of Advertising Products on Amazon India Read More »
When it comes to selling FMCG products online, images play a very important role. Customers rely more on images rather than written content to relate with the products quickly. It is quite surprising that a large number of manufacturers underestimate the power of product images and fail to make a connection with customers. With the …
Online Marketplace is a never-ending relay race with Buy Box as a baton but the difference is that this race comprises of different sellers not united in a team. The baton moves from one seller to another during the course of time even if one doesn’t want to lose it. Lightning tools that route sellers …
E-tailers face many challenges in today’s competitive Business World. The following infographic looks at the top three challenges faced by E-tailers in 2016 which are: Content Optimization Retail Analytics Omni-channel presence
“Search Engine Optimization” Most of you might have perceived it as the Google Search Engine Optimization. Google is the not only search engine, I am talking here about the SEO for converting clicks to revenue directly. Yes, It’s about Amazon Search Engine. Forrester Research suggests that one-third of the users start product search on Amazon. …
Uncover The Compelling Secrets To Rank Well In Amazon Search Results Read More »
This article presents insights into problems faced by companies in getting competitive information from e-commerce channels and what they can do in such a scenario. Data Collection and Analysis for forming Sales Strategy in E-commerce Ecommerce in India is expected to be around USD 22 billion in 2015 with around 243 million in 2014. …
Data Collection and analysis for forming Sales Strategy in E-commerce Read More »
Software which is extensively used by Business Users is “Business Intelligence Analytics” as it provides ease of use of dashboards from home as well as workplace. In every company be it big or small , there is a constant need to improve on tools for data visualization. Most firms have traditional Business Intelligence platforms like …
