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Can Optimized Images Help Brands Increase Conversions on E-commerce Platforms?

Blog / By admin / May 3, 2021 November 24, 2022

With easy and faster access to the internet, the trend of online shopping has grown dramatically over time, with 75 percent of consumers relying on online purchases (Deccan Herald, n.d.). With the changing times, customers are increasingly relying on visual representations while making purchase decisions. 86% of respondents reported being influenced by the product images …

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Brand’s Importance to rank at the top in search results and role of Content Optimization

Blog / By admin / April 20, 2021 October 7, 2021

When it comes to eCommerce platforms, there has been a substantial increase in users by nearly 76 percent (Indian express indulge, n.d.), and while there are more than 10,000 brands available on every e-Comm platform, ranking higher than your competition brand has become important, and everyone knows the customer is the king here and retaining …

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How Out-of-Stock (OOS) leads to Sales Loss and Shift to Competition brands?

Content / By admin / April 13, 2021 September 22, 2021

Out-of-stock instances usually occur at the point of purchase when products are not available to customers. The situation arises when the product is in demand, but there is a lack of inventory at a particular platform. In today’s retail world, lifestyle shifts have taken a dramatic move towards online shopping, resulting in the launch of …

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Understanding A+ Content

Content / By admin / November 27, 2020 September 23, 2021

What is Amazon A + Content? Amazon A + Content is one of the most effective tools for the brands selling their products on Amazon which allows them to call out product features in an advanced way including a detailed description of the product, benefits of using it, brand story, customer testimonials, high-quality images and …

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Why is Customer Sentiment Analysis Important for Your Brand?

Blog, Product Review Analysis / By admin / September 5, 2016 September 23, 2021

Discovering people’s opinions, emotions and feelings about a product or service Why online reviews matter for your business? A recent survey found that 40% of consumers form an opinion about a product by reading just one to three reviews. Whether it is a movie, car, restaurant or a mobile, people wish to know what others …

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eCommerce -Overcoming challenges facing online sellers in India

Account Reconciliation / By admin / July 26, 2016 October 11, 2021

Sellers in E-Commerce come across various challenges while selling products on popular marketplaces in India. From Registering to Managing the selling of products, the whole process is quiet complex as all the marketplaces have their own different process flows. But the challenges seller would face are almost similar. Following infographic captures the ways to overcome the problems …

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How Pricing Intelligence helps E-Tailers in having edge over competitors?

Merchandising Solutions, Price Intelligence / By admin / July 21, 2016 November 24, 2022

Pricing: The Critical factor affecting the sales in E-Commerce. Price remains the major sales agent for driving a customer’s final purchase decision. “60% of consumers globally rate price as the biggest reason to shop from where they do” according to Total Retail Survey conducted by PWC, Feb 2016. If we talk about Indian consumers, 31% …

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How to avoid Account Suspension on Marketplaces

Multichannel Orders, Account Reconciliation, Inventory Control, Supply Chain Solution / By admin / July 15, 2016 October 6, 2021

A seller’s performance is reviewed continuously by online marketplaces to ensure enhanced customer experience. Getting account suspended, or worse, getting blacklisted can be an e-tailer’s worst nightmare. Ways for Preventing an Account Suspension Here are some important ways for preventing your account being suspended: Must adhere to marketplace selling guidelines Avoid selling restricted products …

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Tips-e-tailers-can-follow-to-reduce-returns

Reverse Logistics: Tips E-tailer Can Follow to Reduce Online Product Returns

Returns Management, Supply Chain Solution / By admin / July 8, 2016 August 9, 2021

Customers demand hassle free returns- According to survey conducted for US consumers by UPS ,” 67% review return policies before making a purchase and 58% want a hassle-free return policy with no questions” Cost and convenience of returns is a key differentiator for a consumer in deciding where to purchase online. Marketplaces commit the buyer …

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5 Reasons you should be talking about Multi Channel Selling

Multichannel Orders, Product Data Management / By admin / July 7, 2016 October 7, 2021

Multi Channel selling means selling your products on multiple platforms, including e Commerce platforms, various marketplaces, and offline. According to the PWC report 2016, Results shows that 54% buy products online weekly or monthly, 34% agree that their mobile phone will become their main purchase tool and 67% say that either reading or writing social …

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